Gone are the days when a restaurant could rely solely on word of mouth. Today even good restaurants have to invest in multi-dimensional promotional tactics. Food coupons Washington DC is one of the most effective tactics in this strategy. Not only does it raise awareness, it also brings in new diners.

Increased footfalls: Everyone loves a good deal and food coupons offer you just that. These are coupons that offer some kind of discount on a meal, or a free dish with your order. Since these coupons are free, more people are likely to use them for a discounted meal.

Increased referrals: This one is a direct consequence of the previous point. The main purpose of any promotional strategy is to bring in new diners. Once you have new diners and if your food is worth it, the chances of referrals also go up.

Web presence: Websites that offer food coupons Washington DC often create a page for the restaurant. The page has contact details and reviews by other diners. It acts as a very handy web presence for the restaurant. With the webpage, one can reach anyone with an internet connection, from strangers visiting the city to epicureans looking for a great meal.